CIMCOOL PROFESSIONAL
DEVELOPMENT PROGRAM
DEVELOPMENT PROGRAM
CMCOOL Professional Development Program - Sales and Marketing
- LESSONCIMCOOL Associate
- 01What and who is CIMCOOL
- 02The company
- 02The products
- 03Who uses CIMCOOL
- 03Markets
- 03Types of customers
- 03Why CIMCOOL is better than the competition
- 03Performance
- 03Service
- 04How do you sell CIMCOOL
- 04What is important to the customer
- 04Service expectation
- 04Total cost
- 04Ring fencing
- 05Selling a package of products
- 05Locking out the competition
- 06Being the preferred supplier
- 07Routine servicing and basic trouble shooting
- 08Concentration control
- 09What can go wrong and providing solutions
- 10Completing a technical report
- 11The important of MSDS and OH&S
- LESSONCIMCOOL Specialist
- 01Organising sales - Platform Selling
- 02Market Platform
- 03Working Platform
- 04Buying Platform
- 05Ring fencing (supply agreements/consignment/
packaging size) - 06The Total Cost Approach
- 06Value added selling
- 07Sales Scripting - Speaking with the decision maker
- 07Sales Level 1 - Operators and
maintenance staff - 07Sales Level 2 - Engineering, occupational health and safety
- 07Sales Level 3 - Purchasing
(total cost) - 07Sales Level 4 - Director and/or owner